I have this problem, you see, every time I post something to social media, I obsessively check to make sure that it flows with what I’ve posted before. Now, it’s not always a perfect equation, but I like things to be streamlined and to be a representation of my brand always! That means it can include decorating, food, photographs, branding tips, and more, but it has to be in line with the words: joyful, romantic, and natural! Plus, as an artist, one of the most important parts of my job is dealing with image curation! So, one thing that I really work hard to curate is my Pinterest boards.
I’ll admit, my problem on Pinterest is bad enough that if I want to utilize the tool that Pinterest was created for, archiving posts for a later date, I have created a whole separate board called “ugly stuff.” What?! Anyway, it’s a great way to keep your boards looking pretty and inviting to your clients but without forgetting the information you should gain from pins that aren’t as fitting for your personal brand! Just for the sake of authenticity, here’s a peek at what my “ugly stuff” board looks like:
Keeping your social media as a representation of your brand is so important, because it’s likely how your clients will find you! Any questions??