Creating Cohesion on Social Media

I have this problem, you see, every time I post something to social media, I obsessively check to make sure that it flows with what I’ve posted before.  Now, it’s not always a perfect equation, but I like things to be streamlined and to be a representation of my brand always!  That means it can include decorating, food, photographs, branding tips, and more, but it has to be in line with the words: joyful, romantic, and natural!  Plus, as an artist, one of the most important parts of my job is dealing with image curation!  So, one thing that I really work hard to curate is my Pinterest boards.

Santa-Barbara-California-Fine-Art-Editorial-Photographer-Lauren-R-Swann-photo_0073

I’ll admit, my problem on Pinterest is bad enough that if I want to utilize the tool that Pinterest was created for, archiving posts for a later date, I have created a whole separate board called “ugly stuff.” What?!  Anyway, it’s a great way to keep your boards looking pretty and inviting to your clients but without forgetting the information you should gain from pins that aren’t as fitting for your personal brand!  Just for the sake of authenticity, here’s a peek at what my “ugly stuff” board looks like:

Santa-Barbara-California-Fine-Art-Editorial-Photographer-Lauren-R-Swann-photo_0074

Keeping your social media as a representation of your brand is so important, because it’s likely how your clients will find you!  Any questions??

Posted:

May 20, 2015

comments +

  1. Your Pinterest boards are beautiful! I can definitely see that they are thoughtfully curated.

  2. Christa Rae says:

    Haha I love that you have a board called “ugly stuff!” So funny but oh so true and needed! Good tip!

  3. Brea says:

    Hahahaha you crack me up! I love that you have an ugly stuff board. This is hilarious and adorable. Though you know, it totally works! Your regular boards are stunning!

  4. This is such a good reminder – I tend to be all over the place haha!

  5. Can you decorate my Pinterest Board? :)

  6. Tara says:

    Hahaha love the ugly board!! But so true, sometimes the useful stuff is not very pretty :( Such a beautiful and thoughtful Pinterest board you have otherwise!

  7. lindsay says:

    love your social media posts Lauren! Thanks for sharing!

  8. Erin Wheeler says:

    Ahh I need to follow you on pinterest- your board looks so pretty! Love the “ugly stuff” board too- such a great idea! :)

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Wife, mama, wielder of light & joy, and capturer of moments.  I thrive off of conversation and genuine connection.  In between wrangling our kiddos, and hanging my husband, you'll find me dreaming up my next idea or creative endeavour.  It's these things that culminate to give my imagery a warmth and joy to them - the greatest compliment I could receive.

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